I like to think that Mush magazine will be seen as something that pushes the limits or boundaries of typical literature common in a college setting. As sales and marketing editor for the magazine, I’ve spent a lot of time thinking about how I want others to view our 2014 version of Mush. In past years it’s been something that students disregarded and was thrown in the trash. That will not happen this year and we, the editors, have made sure of that.
As a group, we have strategically chosen everything from our final pieces for the issue to our marketing tactics. All of these things have come together to embody a piece of literature that sparks creativity amongst writers, artists, and even those who may have believed they had no interest in such things.
I am a firm believer in the idea that marketing makes or breaks a product. Our latest marketing endeavor was to purchase 100 pens. Some of you are probably asking yourselves why we would choose pens to spend our already minimal funding on. We are a college run literary magazine. Who doesn’t use pens in college? We are planning on simply walking up to people in the halls, handing them a pen, maybe saying have a nice day, and then moving on. We don’t want to overwhelm anyone, but this tactic definitely will still do the job to advertise the magazine.
The Mush staff is continuously planning new marketing opportunities that everyone will be seeing around campus very soon.